LERIS MEDIA WINS PRNEWS CSR & DIVERSITY AWARD AND IS AMONG AGENCY ELITE TOP 100
LERIS Media created the Epilepsy Foundation’s first full campaigns addressing epilepsy in Native American communities in recognition of National Epilepsy Awareness Month to run every November for the past two years. LERIS Media is a Black and women-owned, public relations and digital marketing firm.
“These campaigns are important to LERIS Media because we are committed to ensuring that health prevention messages effectively reach multicultural communities; it is a matter of life and death,” says Leris Bernard. “African Americans and Native Americans suffer from the same health inequities and are disproportionately affected by many of the same illnesses. Culturally, we share a similar distrust of the US healthcare system. It takes an extra effort. A nuanced and culturally astute strategy for the messages to break through.”
The campaigns spoke to Native Americans in both English and Tribal languages. The images used were Native American and, most importantly, the media outlets were Native American. The total views of the campaign through newspaper, radio, PSAs, and social media were 1,665,000 throughout the southwest and great plains of America. Currently, the total population of Native Americans is an estimated 9.7 million people.
LERIS Media is the recipient of the PRNEWS 2021 CSR & Diversity Award for Best Campaign by a Black-Owned firm. A panel of diversity, equity, inclusion and social good experts determined the campaign to be inspiring, innovative, and deserving of industry wide-recognition for its impact on the global Native American community.
Recently, LERIS Media created four multi-city media campaigns with articles, print and digital ads written in their respective languages for Chinese American, Pacific Islander American, Hispanic / Latinx American, Native American and Native Hawaiian populations. To see their campaigns, visit https://www.lerismedia.com/multicultural-marketing/.
The industry’s only editorial roster of the top 100 PR and Communications agencies in the country is published by PRNEWS. This year, LERIS Media was selected for the Agency Elite Top 100 based on its multicultural marketing expertise.
Erika Bradbury, Editorial Director, PRNEWS says. “The firms this year stood out for their work on the most important issues of today, including DEI initiatives, social impact causes and COVID-19 relief work, as well as their understanding of the importance of being nimble in an always-on media world.”
Leris Bernard expressed, “Words cannot express our appreciation of these honors. We would like to thank the Epilepsy Foundation for the pleasure of working with them on these campaigns. These awards affirm that LERIS Media’s communication strategies for multicultural communities are impactful. We look forward to continuing to work with non-profits and companies who want to reach multicultural communities in a cost-effective manner.”
LERIS Media presents at the PR News CSR Social Impact Summit
An Inside Look: Reaching Native Americans Where
They Are for National Epilepsy Awareness
Month’
Often, a company’s approach to diversity is to throw different people into one pot and send the same message to everyone. But in truth, by being non-specific, you often don’t get the impact that you were expecting. If you take the general media route for a campaign, smaller demographics won’t feel seen and as a result won’t respond. Once you determine your target market, it is just as
important to ensure that you are speaking the language of that market. You want to make sure that your message is resonating in line with their culture.
For November 2020, LERIS Media created a campaign for the Epilepsy Foundation to celebrate National Epilepsy Awareness
Month while simultaneously recognizing Native American Heritage Month. The Foundation ran multiple messages that month, but this campaign spoke to Native Americans in both English and Tribal languages. The images were Native American and, most importantly, the media outlets were Native American. The total Views of the campaign through print newspaper Ads and articles; radio, PSA’s, digital news and social media was 1,665,000. Currently, the total population of Native Americans in this United States is 5 million people. This campaign reached 33% of them throughout the southwest and great plains of America.
We Thank PR
News for inviting us to speak at the CSR Social Impact Summit about how to effectively bring life-saving information to all people. Because truly, we are all in this together.
LERIS Media Places Epilepsy Foundation in Essence Magazine!
LERIS Media negotiated an excellent package for the Epilepsy Foundation to celebrate National Epilepsy Awareness Month with the African American community in the November Issue of Essence Magazine!
The package included: the article “Making A Difference”, the Seizure First Aid full page ad, and five run-of-site digital ads on the Essence website. All of this for an excellent price!
African Americans are disproportionately affected by Epilepsy which is why the Epilepsy Foundation is increasing its efforts to make inroads to minority communities.
Would you like to See Your Company or Product in Essence Magazine?
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